The greenlight criteria was to become more stringent: that the numbers would drive everything, but also that there had to be a passionate belief in the project’s success from multiple execs, and that they must know the audience they’re targeting before they commit. Plus the studio now intended to view the North American market as a territory and make pictures aimed at the international audiences. That made sense: overseas theatrical box office was growing at a sustained rate and then accounted for 69% of global box office. Multiplexes were being built worldwide. New middle classes were emerging throughout the world and showing interest in movies. New markets in Asia, Russia, the Middle East, and Latin America were all growing. The MPAA reported that box office in China had grown 36% alone.
The Sony Pictures executives further pledged that third party participation would be reduced, first dollar gross deals would be the exception, and more cash break even deals would be the norm for talent. They also agreed that there was no more reason to spend the type of money they’d previously spent on pics such as The Amazing Spider-Man, Men in Black 3, etc. So budgets on franchises would no longer be gigantic and P&A expenditures should be approximately 10% less going forward.
Also discussed was that the studio needed to build more franchises and have more sequels and develop more brands, and these should be the key to the slate going forward. I’m told that the feeling after the meeting was, in the words of one source, "positive. I think it was smart and productive for them. I liked their plan going forward."
Klasika :) link
Behind-The-Scenes With Sony Pictures’ Problems
299031
The greenlight criteria was to become more stringent: that the numbers would drive everything, but also that there had to be a passionate belief in the project’s success from multiple execs, and that they must know the audience they’re targeting before they commit. Plus the studio now intended to view the North American market as a territory and make pictures aimed at the international audiences. That made sense: overseas theatrical box office was growing at a sustained rate and then accounted for 69% of global box office. Multiplexes were being built worldwide. New middle classes were emerging throughout the world and showing interest in movies. New markets in Asia, Russia, the Middle East, and Latin America were all growing. The MPAA reported that box office in China had grown 36% alone.
The Sony Pictures executives further pledged that third party participation would be reduced, first dollar gross deals would be the exception, and more cash break even deals would be the norm for talent. They also agreed that there was no more reason to spend the type of money they’d previously spent on pics such as The Amazing Spider-Man, Men in Black 3, etc. So budgets on franchises would no longer be gigantic and P&A expenditures should be approximately 10% less going forward.
Also discussed was that the studio needed to build more franchises and have more sequels and develop more brands, and these should be the key to the slate going forward. I’m told that the feeling after the meeting was, in the words of one source, "positive. I think it was smart and productive for them. I liked their plan going forward."
Klasika :) http://nikkifinke.com/behind-scenes-sony-pictures-part-one/
Behind-The-Scenes With Sony Pictures’ Problems
|
reagovat
|
také niečo som videl prvý krát.